PARTNER WITH CCD TO INNOVATE

WITH CRAVABLE COMFORT

Get something sweet to satisfy your innovation craving! See chart below

The strain of the recession has created savvy, comfort-craving consumers, and predictions show that the recession will have lasting influence on consumer spending decisions.

A recent study from PLMA shows that 77% of shoppers say store brands are as good as national brands.
CCD’s Generational Comfort Food Study indicates that 57% of consumers seek comfort foods to alleviate their stress - satisfying, nostalgic textures and flavors that nourish the soul, as well as the stomach.

Brands need to do more than price promotions to protect their market share from private label. Now’s the time to innovate to renew your consumer relationships and create sustainable brand loyalty!

Take comfort! CCD can help create & reformulate differentiated products with meaningful benefits consumers of all ages will crave.

Our breadth of services can deliver Relevant Value utilizing your current resources and capabilities:

Trend Immersion
Consumer Insights
Strategic Roadmapping
Ideation
Platform & Concept Development
Product Development and Reformulation
Menu Item Development and Reformulation
Commercialization

Learn More: CCD Services | Case Studies | Clients | Trend Mapping®

Contact Us Today!

Why are Baked Goods/Sweets the #1 comfort food across generations?

chart

Improves or changes mood – to feel better, to calm down
Appeals to senses, especially texture
A reward - baked goods are special and not everyday
Naughty is nice – feels good to eat something irresistible
Immediate gratification – little to no prep
Provides energy and sugar high

Generational Comfort Food Survey primary research and analysis by Wharf Research® and the Center for Culinary Development®, July 2009