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CENTER FOR CULINARY DEVELOPMENT'S GEN Y PRODUCT INNOVATION SERVICES

Capitalize on the rapidly expanding Gen Y food & beverage opportunity! The Center for Culinary Development provides a broad range of strategic innovation services to ensure that your products and menus are relevant for this growing market. Learn more about the Gen Y-tailored product development services we offer such as:


CULINARY IDEATIONS –
Chef-inspired culinary brainstorming to identify Gen Y business opportunities

Objective:
Identify potential product development directions to capitalize on the growing Gen Y consumer opportunity.

Description:
Interactive, multi-sensory culinary exploration inspired by Chefs’ Council creativity and guided by a proven, Gen Y consumer-focused strategic methodology.

 

TREND TOURS –
Hands-on culinary immersion to identify and translate Gen Y trends

Objective:
Experience relevant food & beverage trends and translate them into differentiated and compelling Gen Y business opportunities.

Description:
Guided by CCD’s Gen Y-savvy Trendologist and strategy team, we will identify the right trends and demonstrate how to translate them into winning Gen Y products.

 

KICKIN' IT SESSIONS WITH GEN Y –
Qualitative research designed specifically for the unique Gen Y lifestyle

Objective:
Determine overall appeal of proposed new Gen Y products and concepts, in addition to specific diagnostics for refinement.

Description:
Conversational-style qualitative research methodology using triads (three-person groups) for a high-energy and faster-paced interview, mirroring the Gen Y lifestyle. Specific research methodology and research exercises designed to uncover deeper insights behind Gen Y consumer behavior.

 

FOODSERVICE CUSTOMER RESEARCH –
Foodservice operator feedback about your potential Gen Y products

Objective:
Gain insights from your target foodservice segments early in the development cycle about proposed new Gen Y products and concepts.

Description:
Hands-on research with members of our national panel of 2,000+ foodservice operators who decide what Gen Y food & beverage to purchase for their menus every day.