CCD » CLIENTS » FANTASTIC FOODS
Fantastic Foods Soup Cups
CCD SERVICES:
Reformulation, Qualitative Hot Button, Quantitative Consumer Research
CHALLENGE: To revitalize a lagging instant vegetarian soup cup line by creating new global flavors with appetizing aromas, high visual appeal, and tantalizing textures, while appeasing both discriminating tastes and health concerns.
RESULTS: Through Chefs’ Council flavor panel input, qualitative, and quantitative consumer research, this on-trend, reformulated, “restaurant quality” line of soups regained prominent shelf space for the client.
SALES IMPACT: Product distinction and increased trial and repeat purchase. "Weekly Pick" -The Gourmet Retailer..."Finally someone got it right!" -Gourmet News.
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