CCD » CLIENTS » DOLE
Dole Fruit Parfaits
November 2006
CCD SERVICES: Chefs' Roundtable, Mainstreaming, Hot Button Consumer Research
CHALLENGE: To develop a nutritious fruit-centric snack to leverage Dole's brand equity.
RESULTS: By testing concepts and products simultaneously, the client gained on-trend flavor insight into product positioning and recipe formulation landing this product on store shelves in accelerated time.
SALES IMPACT: Contributed to 9% quarterly revenue growth. - Dole Food Company 10-Q, Nov. 2006
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